Technology that quietly amplifies the human touch
Lara Health is on a mission to make US healthcare organizations thrive. We deliver a smarter operating system that transforms how clinical teams work: with greater efficiency, driving better outcomes for patients, and new revenue for the business.
Our platform is simple enough for independent practices, and powerful enough to scale with leading healthcare organizations. We’re building a brand that reflects that same vision, strength and agility, and shows how we are helping shape the future of health care.
Discover the heart and vision behind the Lara Health brand
The Lara Health heart is more than just a logo, it’s a symbol of who we are, what we stand for, and how we deliver care. Its form brings together two distinct shapes, colored in yellow and blue, that meet at the center to form something greater than the sum of their parts.
The yellow symbolizes the passion we bring to everything we do. It reflects our commitment to people: the compassion we show toward patients, the care and respect we offer to our partners in practice, and the energy we invest in building lasting relationships. This is the emotional core of Lara Health, the warmth, the purpose, and the human connection that drives us to go above and beyond for both practitioners and patients.
The blue represents the innovation and intelligence that power our platform. It speaks to our engineering excellence, our clinical rigor, and our constant pursuit of smarter, more scalable care. Blue is the future we’re building: innovative, clear, and deeply thoughtful. It’s the technology, the data, and the operational dependability that allow us to make a complex system feel simple and human again.
Lara Health: trust, performance, and innovation
At the center of our heart logo, where yellow and blue come together, is a new shape and tone: a calm, balanced core that represents Lara Health itself. This meeting point is where empathy meets precision, where heart meets strategy, and where technology meets care.
It’s a space of trust and balance, born from the union of two different but essential energies. This is the role we play in healthcare: a bridge between the human and the technical, between people who care and systems that must perform.
Creating cohesive brand experience for all
Our brand represents innovation and trust in healthcare. We provide our partners with the tools to deliver consistent and impactful results.
Brand guidelines for our partners
Use our templates to maintain brand consistency across all materials.
Visual identity
Ensure all visuals align with our brand ethos and values.
